PURL - Personalized Websites
How would you define direct marketing nirvana?We think effortlessly initiating a personal dialog with every prospect or customer, all the while precisely measuring every touch-point comes pretty close. Now add to the mix a measurable lift in response rates and you might just want to pinch yourself!
KinaneCo has made this fantasy a reality for every direct marketing professional.
Our platform leverages Personalized URLs (sometimes referred to as PURLs) to drive personalization, measurability and lift responses in your direct marketing programs.
A Personalized URL is a unique and personalized Web address and web page created especially for each recipient of your postal or email marketing communications.
- Personalized URLs contain the recipient's name in the Web address creating a truly personal and engaging experience that inspires people to visit their Personalized URL and web page.
- Reserved for each recipient, Personalized URLs serve as an excellent means to respond to -or interact with- your marketing communications. Think of it as a concierge service for your prospects or customers.
STEP 1. PURLs CAPTURE ATTENTION
- Send recipients direct mail offers that feature Personalized URLs.
- Our platform uses your mailing list to create a unique web site URL for each DM recipient, then inserts the Personalized URLs into the mail file for seamless incorporation into the printed collateral using ink jet, laser or variable data printing.
- Personalized URLs display the customer's name, offering positive reinforcement and increased incentive to visit the web site. The result is a dramatic increase in response rates.
STEP 2. PURLs CAPTURE RESPONSES
- The respondent arrives at his or her customized web page, which maintains the design and tone of your direct mail package with a personalized greeting and pre-populated fields that help drive immediate response.
- The user learns more about your offer and can instantly respond to it, request additional information by mail, or even make a purchase without ever leaving the page.
STEP 3. PURLs CAPTURE FUTURE OPPORTUNITIES
- Our platform records the user's actions so that you track the effectiveness of your campaign in real time, generate detailed reports, extend additional offers, and immediately follow up on sales leads.
